“Today, an Internet banking platform can cover 90% of a bank’s services. (…) Technology plays a key role, as it can also be an ally for financial inclusion,” says German Pugliese Bassi, CMO, co-founder and Alliances at Technisys, in an interview with Forbes Mexico.
In this evolution there is still a major challenge: banks’ providers may not be ready yet. It’s important for banks to be prepared, since “millennials look for simplicity and convenience, and they’re willing to get it from non-banks. (…) Nowadays, consumers are less loyal. It’s a strong trend. A new market will bloom for competition coming from outside of finance.”
What will it take for new generations to stay loyal to their banks?
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