The biggest challenge banks face today is talking to millennials. A study revealed 71% of youngsters from that generation would rather go to the dentist than listen to what banks are saying. How to attract them? In an interview with CNN’s Portfolio Global, on February 2nd, 2015, German Pugliese Bassi, co-founder, CMO & Alliances at Technisys, discussed this dilemma. Excessively connected and used to solving every issue online, Millennials require a specific strategic approach that breaks down their assumption that banks only hold a peripheral position in their daily lives. It is crucial to be present in users’ everyday routines through different channels, at different times. That’s the key to omnichannel.
Watch the full interview here: