Seven out of ten millennials would rather go to the dentist than listen to their banks’ offers and that’s why this generation might be the boiling point to set off a revolution in financial services. German Pugliese Bassi gave an interview to Forbes magazine where he explained that financial products’ assimilation process has changed, based on the Millennial Disruption Index. On a global scale, banks’ strategies are also evolving in order to stay relevant in a context where threats can come from non-banks. In the interview, Technisys’ CMO, co-founder and Alliances explains this phenomena and describes five trends in services that are key for new generations.
Read the full interview here