Why would millennials rather go to the dentist than to the bank?

In The News : February 20, 2015

Seven out of ten millennials would rather go to the dentist than listen to their banks’ offers and that’s why this generation might be the boiling point to set off a revolution in financial services. German Pugliese Bassi gave an interview to Forbes magazine where he explained that financial products’ assimilation process has changed, based on the Millennial Disruption Index. On a global scale, banks’ strategies are also evolving in order to stay relevant in a context where threats can come from non-banks. In the interview, Technisys’ CMO, co-founder and Alliances explains this phenomena and describes five trends in services that are key for new generations.

Read the full interview here