The Latin America’s business intelligence platform BNamericas published an article about the technological development of Latin American banks as consumer habits and expectations evolve. See what our co-founder and CMO German Pugliese Bassi said.
“In the past, banks used to lead the creation of solutions, such as internet banking, and then ask clients to adopt them,” the executive said. “Today, however, it is customers who demand a banking experience that looks and feels like those they receive from other world-class digital platforms such as Netflix and Uber.”
You can read the complete article (in spanish and for subscribers) here.