ATB was looking for new ways to reach underserved households. ATB saw that the underserved market offered a significant opportunity to onboard and deliver a great customer experience to hundreds of thousands within two to three years. Here’s how Technisys is helping make that happen.
THE DIGITAL BANKING CHALLENGE
After speaking with many potential customers, it became very clear to ATB that the banking customer experience was broken. As a result, they are taking all the grit out of the customer experience and, instead, providing delightful experiences at every touch point. The bank’s plan: offer brand new savings products, make lending much easier, and deliver novel financial products — all designed to make the customer experience special and meaningful.
ATB is aligning customer interactions to be entirely digital, with the ease of signing up online within 60 seconds. As the increased adoption of mobile banking is taking hold, Brightside by ATB is on track to be a mobile first digital bank.
TAILORED DIGITAL BANKING WITH TECHNISYS
ATB scoured the globe for the right digital core banking system, looking at 160 technology providers before deciding that Technisys was the right partner to make their digital plans a reality. The Technisys Cyberbank platform offers ATB extreme flexibility to create and deliver tailored financial products, dynamically, whether to a large segment of customers or to a segment of one. Customers receive meaningful recommendations at point of need, every time, inevitably making digital banking with Brightside by ATB an integral part of a customer’s life.
With Technisys, the Brightside by ATB team has access to a cloud-native and API-centric end-to-end digital architecture that not only delivers tailored financial products at the speed of commerce, but also enables the digital bank to scale services to hundreds (or millions) of customers, securely. Ultimately delivering endless digital possibilities to meet ever-changing customer behaviors today and tomorrow.
Read the case study to learn more on how Brightside by ATB, with Technisys, is delivering unique, timely and meaningful financial products – at point of need – to elevate the customer experience in new ways in the digital age.
Complete the form to download the digital banking case study from Fintech Futures to find out more.
Cyberbank Next-Gen Core enables you to create and refine products and services dynamically based on your customer’s needs and behaviors. All-in-one modern products plus deposits, loans and payments.
Cyberbank Digital enables you to create digital ecosystems and build exceptional, empathic digital experiences.
“One of the most important strengths of Technisys is the adaptability of the platform. We wanted to customize a lot of things. The technology and the integration in a pretty fast time frame were very important.”
“With Cyberbank we were able to launch a comprehensive digital experience for every touchpoint. With a focus on mobile, we’ve created a unique user experience while playing in an ecosystem without the need of writing code from scratch, saving precious time and money.”