Cyberbank + Mixpanel | Technisys Digital Banking Platform
Don't miss Technisys at Money 2020 in Las Vegas in October
Find out more
partner alt image

Mixpanel is a business analytics services company. The solution supports tracking user interactions with web and mobile applications and provides tools for specific communication with them.

Its toolset contains in-app A/B testing and user survey forms. The collected data is used to create custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile applications.

The tools designed and developed by Mixpanel offer coverage to the following banking topics:

How are the banking products used? Mixpanel delivers detailed reports of the use of banking applications (web or mobile), understanding which capabilities of the platform are popular and which users use them.

Where and when customers stop using the platform? The tool analyzes each step of the customer journey, delivering results of what are the points of pain of customers and what is their reason for abandonment, monitoring from the entrance to the bank account to what can be a term deposit.

Understand which are the most loyal users: this being a difficult task to identify, Mixpanel has algorithms that allow banks and financial institutions to understand who are the customers who remain attached to the bank as well as seeing how long they use, or used the product.

Mixpanel can read directly from any Data Lake, and Cyberbank can send information efficiently and securely. This way systems can understand hidden patterns in their customers’ behavior and ensure better strategies based on the trends that matter.

The companies mentioned on this site are linked to a list of products that can be integrated with Cyberbank, a Technisys product, through requests from Technisys clients in the field of projects.

Technisys has no rights to the brands or technologies of any third party that appears on this site by the mere fact of said third party being listed, nor does Technisys have any rights to the marketing, distribution or representation of such brands or technologies. The information on this website is provided for informational purposes only. No association or joint venture is created or implied by the use of the names, brands or logos of third parties on this page. Any questions in relation to this list, contact by mail