Mixpanel is a business analytics services company. The solution supports tracking user interactions with web and mobile applications and provides tools for specific communication with them.
Its toolset contains in-app A/B testing and user survey forms. The collected data is used to create custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile applications.
The tools designed and developed by Mixpanel offer coverage to the following banking topics:
How are the banking products used? Mixpanel delivers detailed reports of the use of banking applications (web or mobile), understanding which capabilities of the platform are popular and which users use them.
Where and when customers stop using the platform? The tool analyzes each step of the customer journey, delivering results of what are the points of pain of customers and what is their reason for abandonment, monitoring from the entrance to the bank account to what can be a term deposit.
Understand which are the most loyal users: this being a difficult task to identify, Mixpanel has algorithms that allow banks and financial institutions to understand who are the customers who remain attached to the bank as well as seeing how long they use, or used the product.
Mixpanel can read directly from any Data Lake, and Cyberbank can send information efficiently and securely. This way systems can understand hidden patterns in their customers’ behavior and ensure better strategies based on the trends that matter.