Heap starts working in 2013 in San Francisco, California, USA, aimed at boosting business decisions by means of data analysis tools, so that they can make important decisions, focused on the business crucial needs.
Heap helps financial institutions to better know their clients according to their behavior and decision making. The software automatically collects, organizes, analyzes, and relates the client’s data to create more valuable products and experiences.
Cyberbank integrates Heap in the platform to understand the client behavior in the web and mobile applications, and to get relevant data for the continuous improvement of the client journey.
Heap.io integration with Cyberbank makes it possible to:
- Deeply understand and monitor the overall use of web and mobile applications to find out key issues, aimed at improving the flow and user experience.
- Make decisions according to the data reflecting when the clients start using bank products.
- Create and constantly improve a holistic user-friendly interface based on real needs.
- Continually Interpret the user behavior, adapting the platform to constant changes and requirements of current users.
- Integrating Heap, Cyberbank strengthens its capabilities of products and processes flow analysis. It increases the ability to solve problems identified in the platform by means of data processing. This allows identifying exactly where it is necessary to make improvements, to create a solid and user-friendly platform.
- To create client-oriented products, it is necessary to have an overall view of their behavior. Thus, Cyberbank uses the data arising from the applications and revealing crucial information for financial institutions to create client journeys which satisfy their clients’ needs.
- The system is user-friendly, it is not necessary to have technical knowledge about data analysis. Together with Heap and Cyberbank, everybody can contribute to generating knowledge based on data.
- Heap builds databases to obtain clear data matrices that are easy to be used:
- Heap Capture automates data collection and enriches it together with Cyberbank to cpen a complete visibility in the client journey.
- Heap Data Engine guarantees the use of clear, organized and usable data, to improve agile strategies, boosting the continuous evolution of the bank platform.
- Heap Insights is a module based on data science that allows getting results completely based on data about the platform use, therefore, it unveils hidden knowledge.
- The platform is designed to generate dashboards that interpret the results of data analysis and allow focusing on decision making on the basis of the discoveries made.
Heap.io helps to:
- Have access to the overall historical data record.
- Add new behaviors without relying on engineering (Web, iOS, Android).
- Track users through devices, platforms and channels.
- Have data enriched from third-party sources (A/B tests, CRM, email).
- Audit, verify, and modify behaviors/events.
- Automatically merge anonymous behavior with the identified.
- Have access to reports in real time.
- Automated ETL (Extract, Transform, Load)